Remodeling Four Kitchens: A look inside our new brand
With the additions of Advomatic and Manatí, we’ve had an exciting few years at Four Kitchens. While we’ve remained fundamentally the same organization, we’ve also been evolving into something new. It’s time for our brand to catch up.Learn more
A more modern, sustainable approach to higher ed websites with YaleSites
A higher ed website is a product, not a project. Learn about Yale’s sustainable approach to digital development and how your team can do the same.Learn more
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Enhanced measurement parameters in GA4
This blog explains how to set up your Google Analytics 4 (GA4) property to record data for common parameters that might be missing from your reports.
Four ways to avoid an expensive website redesign
Site redesigns are costly, but you can still improve by revisiting existing content. Learn how to conduct a four-part content audit for meaningful results.
Using Google Analytics to inform your content strategy: A beginner’s guide
Your website likely has hundreds of pages of content ranging from news stories and events to informational resources and staff profiles. It’s impossible to review all of it and constantly generate new content for each area. How do you decide where to focus your energy?
Your Google Analytics data will never be perfect (and that’s okay)
Feeling discouraged when you see problems with your Google Analytics data or discrepancies between data sources is understandable. But such discrepancies don’t always indicate a problem.
What you can — and can’t — learn from bare-bones analytics
A bare-bones implementation limits your use of Google Analytics' powerful, customizable toolset. But you can still glean a lot of value from a Google Tag Manager implementation that consists of nothing more than a pageview tag.
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