American Craft Council

Rethinking the Reason for Content

Instigating a semantic content model on a shiny new Drupal 8 frame by redefining, refining, and migrating only what mattered most to their audience.

The Client

The American Craft Council (ACC) is a national, nonprofit organization that celebrates and promotes American craft. ACC publishes an award-winning magazine, produces national craft shows and events, recognizes both emerging and established artists with awards, and has an extensive library of craft resources containing both digital and print archives of craft materials and writing from the last century.

The Problem

ACC was struggling with an ad-hoc website to manage their content, resources, and events calendar. Visitors had a hard time discovering the material from ACC’s collection of articles, the calendar was difficult to understand, and the content management process for editors was tedious and time-consuming.

The Solutions

ACC wanted to update their old site with a focus on better connecting users with their content. The new site needed to be future-ready with excellent information architecture, a semantic content model that would better allow visitors to explore their interests and engage with the craft community, and an improved editorial workflow for their creators.

Moving to Drupal 8

Because of ACC’s focused vision and goals, this project was ideal for Drupal 8 development. As a non-profit organization, every penny counts—moving to Drupal 8 extended the life of their web platform by several years, allowing them to spend future technology funds on developing better online marketing programs to reach more craft lovers and makers. We focused on an infrastructure with D8 and just a few key modules for design and display flexibility, as well as automation of the backend process of publishing and managing content. Migration was smart, leaving out the hundreds of additional basic pages that had been created over the years and moving only the content that was relevant and useful now.

Designing for designers

ACC went through a brand overhaul in 2015 and we worked to extend their new brand on the modern web. One of ACC’s primary goals for their new website was to promote visually engaging content—showcasing the makers of craft and their beautiful creations. We focused on getting images to render in a way that is both user-friendly from an administrative point of view and visually engaging on the frontend. Using Flexbox, we executed a Priority+ menu pattern in the main header and created a sense of visual hierarchy by adding a splash of color to content headers.

Case Study: American Craft Council website tiles


We launched the new American Craft Council website in July 2016.

Services provided

  • created embeddable rich media library using Drupal 8’s media entity
  • developed custom caching to improve backend performance
  • created custom Twig templates
  • content audit and information architecture of existing content
  • migration of relevant content from Drupal 7 to Drupal 8

Technologies used

  • Drupal 8
  • Twig
  • PHP
  • Flexbox

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