Forcepoint

Multilingual Content Beyond Geography

To unveil its new brand and centralize management of its internationalized, localized content, Forcepoint—powered by Raytheon—needed a new CMS and a responsive site that could deliver users the content most relevant to them.

The Client

Forcepoint, powered by Raytheon, is the new face of Websense, an enterprise software company developing products and solutions to safeguard users, data, and networks against insider threats and outside attackers—in the cloud, on the road, and in the office.

The Problem

Websense’s public facing website was powered by an outdated and inflexible CMS. As they prepared for the joint venture with Raytheon to launch Forcepoint, they wanted to streamline the management of their content—unifying multilingual content (internationalization) with geographically-relevant content (localization)—within a modern responsive design.

The Solutions

As work began with Websense, we realized that we needed to implement a new workflow between IT and the content administrators. During our Discovery Phase, Vista Partners and Raytheon announced the joint venture which would rebrand Websense as Forcepoint, following its consolidation with Raytheon Cyber Products and Stonesoft. This added additional verticals (including government and defense), along with additional product families like network security, to Websense’s already diverse offerings.

Content Management

Forcepoint needed a content management system that members of the marketing department had ownership over. They needed to support different kinds and types of content, encourage content reuse and strategic linking, and promote deeper site engagement from visitors.

Improving Taxonomies for Better Content Relationships

By setting up new taxonomy vocabularies for Needs, Industries, and Environments, Forcepoint was able to unify site content. Products, resources, testimonials, and case studies were then tied to these new vocabularies to allow the site to surface highly relevant related content by leveraging these relationships across all content displays.

Location-Aware Content Surfacing

Visitors to the Forcepoint website form the United States need content relevant to North America, while visitors from Turkey need content relevant to the Middle East. By tagging site content for specific regions, Forcepoint prioritizes content relevant to your geographical location in addition to a visitor’s choice of language.

Details

We launched the new Forcepoint website in January 2016.

Services provided

  • thought leadership on site structure and branding
  • localization (geographically targeted content)
  • full internationalization (multilingual support) for seven core languages
  • secondary templates for “microsites” with abbreviated content for additional languages

Technologies used

  • Drupal 7
  • Aquifer
  • Marketo integration
  • Tealium integration
  • CloudWords integration
  • MaxMind GeoIP integration

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