The insights available in website analytics offer crucial advantages regarding optimizing your user experience and making sure your site is reaching its goals. Most organizations miss out on these critical insights because of a lack of planning and strategic focus before a single user journey is tracked.
Both the planning and strategic focus problems stem from the tyranny of choice. Today’s analytics platforms present a bewildering array of possibilities for tracking user behavior and generating reports in elaborate dashboards. But if you don’t have the right plan in place to determine what’s most important for your website and its users, you’ll miss out on the greatest benefits that analytics has to offer.