The Web Chefs at Four Kitchens are content experts.
We can help you hone what you’re trying to say with a solid content strategy, work on how you’re saying it with content modelling and editorial guidelines, and find a solution for delivering content that’s tailored to your needs.
Content APIs and Multi-Channel Publishing
Your audience wants to enjoy your content on a bunch of different channels and devices—not just your website. Your content should work with native mobile apps, streaming devices like AppleTV, and, someday soon, virtual reality. The Four Kitchens Web Chefs are experts in decoupling content management (the backend) from its display (the frontend). Separating the two allows your users to experience the same piece of content in multiple, amazing new ways.
Content Management and CMS Solutions
Content Audits and Content Modeling
We’ll work with you to uncover and promote best practices in how you structure your content with content audits, content modelling, and information architecture. We know you’ll want to keep some content from your existing site, so the first step is to work with you to understand what we’ll keep, what needs to be modified, and what new content needs to be written. We create preliminary high-level sitemaps, audit your content categories and types, and highlight the major fields and relationships that could be designed for use with any future content management system.
Content strategy consulting addresses the specific ways you’re getting content to your users, how those messages are being received, how they could be improved, and the extent to which the right people are reading right messages at the right time. Editorial practices, accessibility, and social media engagement are all part of content strategy.
By creating a guide for language, usage, and timeliness, you help your content producers maximize their workflow and reach. An editorial style guide directs your producers in writing style and formatting guidelines for different categories and areas of content (e.g., news alerts vs. announcements; website vs. Facebook). Guidelines for the use of graphics and other media can be outlined, along with rights and accessibility checks when promoting outside media.
We’ll help you understand your company’s voice, define appropriate tones when interacting, and identify your primary and secondary audiences. The interaction of these voices, tones, and audiences will inform best practices for creating and deploying content on your new website and social media platforms.
Sometimes it sounds like we're speaking another language; here's a short glossary of terms to help you understand what we do and how we work.
- AudienceThe people who are coming to your content. Think about your audience as comprising three circles: your targeted audience—the people you’ve already hooked or who are already looking for you; your stumblers—people who found you by accident; and finally everyone else—people you can’t account for, can’t address, can’t write for, but nevertheless have to consider. Generally speaking, your content should target that second circle: people who are on your site, but not yet hooked. The site is the hook and the content is the bait.
- ContentContent is anything housed on your website's CMS—words, images, music, and video. You create the content, we can do the rest.
- Content APIAn API (application program interface) is code that specifies how a specific interaction happens between two different pieces of the Internet. A content API takes content from your site and digests or delivers it to a device or another application.
- Content Management System (CMS)A CMS is a way to manage all your content. Drupal and WordPress are two of the most popular CMS options.
- Content ModelingWhat relationships exist between the different pieces of content on your site? How is your content categorized and structured? Is there a better way to do it? A content model documents all the different types of content you have for a given project. It contains detailed definitions for the elements of each type of content, as well as their relationships to each other.
- Feature CompleteSometimes we're done building a site or API, but you're still not ready to let it free into the world. A feature complete site is one that is finished in all ways but for adding the content to it.