Remodeling Four Kitchens: A look inside our new brand
With the additions of Advomatic and Manatí, we’ve had an exciting few years at Four Kitchens. While we’ve remained fundamentally the same organization, we’ve also been evolving into something new. It’s time for our brand to catch up.Learn more
A more modern, sustainable approach to higher ed websites with YaleSites
A higher ed website is a product, not a project. Learn about Yale’s sustainable approach to digital development and how your team can do the same.Learn more
News and insights from the Web Chefs
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Effective content naming
How URLs, meta descriptions, labels, and headings can be aligned for better user experience and search results.
Using Google Analytics to inform your content strategy: A beginner’s guide
Your website likely has hundreds of pages of content ranging from news stories and events to informational resources and staff profiles. It’s impossible to review all of it and constantly generate new content for each area. How do you decide where to focus your energy?
Best practices for links: The art of linking
The internet depends on connections — between computers, between people, between ideas. Links, or “hyperlinks” as they were originally called, are a basic tool for creating these connections. Yet so many websites offer unfriendly pages because their links are poorly written.
The Future of Content episode 1: A glimpse of the future
In the first episode of The Future of Content podcast, host Todd Nienkerk makes eight technical, creative, and experiential content predictions.
Content is key
Let’s look at various types of content and where their value is derived, which formats best fit certain demands, and how you can employ different content types to deliver the message you want—and that your audience finds useful.
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