Remodeling Four Kitchens: A look inside our new brand
With the additions of Advomatic and Manatí, we’ve had an exciting few years at Four Kitchens. While we’ve remained fundamentally the same organization, we’ve also been evolving into something new. It’s time for our brand to catch up.Learn more
A more modern, sustainable approach to higher ed websites with YaleSites
A higher ed website is a product, not a project. Learn about Yale’s sustainable approach to digital development and how your team can do the same.Learn more
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Don’t fall behind in the switch to GA4: Start with this Drupal module
With the deadline to move to GA4 fast approaching, you can’t afford to lose any vital information about your audience in the transition. See how the best Drupal module can help.
Enhanced measurement parameters in GA4
This blog explains how to set up your Google Analytics 4 (GA4) property to record data for common parameters that might be missing from your reports.
Four ways to avoid an expensive website redesign
Site redesigns are costly, but you can still improve by revisiting existing content. Learn how to conduct a four-part content audit for meaningful results.
Using Google Analytics to inform your content strategy: A beginner’s guide
Your website likely has hundreds of pages of content ranging from news stories and events to informational resources and staff profiles. It’s impossible to review all of it and constantly generate new content for each area. How do you decide where to focus your energy?
DIY UX research, part 3: Top 10 metrics to implement in Google Analytics
By using a few key functions in the Google Analytics system's filtering capabilities, you can set parameters for your site data so it's most meaningful to your business. Along with the knowledge gained through user interviews, these measurements will illustrate how successfully your site is satisfying the needs of its visitors and those of your organization.
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