Elise Keith has spent a good chunk of her career studying meetings. When I asked her why people hate them, I expected her to say something along the lines of “people hate bad meetings.” But instead, she said:
People don’t hate meetings. People like to say that they hate meetings. People actually prefer to have at least one or two meetings every week on their calendar because it helps them know they’re relevant and connected to the group.
As the founder of Lucid Meetings and the author of Where the Action Is: The Meetings That Make or Break Your Organization, Elise helps organizations create meetings with purpose—meetings that focus on intent, decision-making, and follow-through.
According to Elise, participants should enter a meeting knowing what value they aim to create in the time they have together. Meetings should be carefully and intentionally designed, and they should be a reflection of how you want your business to operate.
When you think about everything that needs to happen in your business for it to succeed… You’ve got one or two choices. The default choice made in most businesses is that you leave it up to each and every individual how, when, or if that conversation ever happens. And your other choice is that you design the way your business works.
Elise Keith is the founder and CEO of Lucid Meetings and the author of Where the Action Is: The Meetings That Make or Break Your Organization.
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