Donna Habersaat began her career in design and content publishing while living in her home state of New York. While creating books with companion websites for a sports publisher, she launched the internationally-distributed indie rock periodical Altercation Magazine, which was published for over a decade. In 2005, Donna moved to the sunny destination of Austin, Texas, to escape the snowy winters of the east coast and focus on her career in user experience. She has since graduated with a master’s degree from the University of Texas. In January of 2016, Donna was elected President of the Board of the Austin Chapter of the User Experience Professional Association and is working on becoming a Toastmaster Competent Communicator.
DIY UX research, part 3: Top 10 metrics to implement in Google Analytics
By using a few key functions in the Google Analytics system's filtering capabilities, you can set parameters for your site data so it's most meaningful to your business. Along with the knowledge gained through user interviews, these measurements will illustrate how successfully your site is satisfying the needs of its visitors and those of your organization.