Remodeling Four Kitchens: A look inside our new brand
With the additions of Advomatic and Manatí, we’ve had an exciting few years at Four Kitchens. While we’ve remained fundamentally the same organization, we’ve also been evolving into something new. It’s time for our brand to catch up.Learn more
A more modern, sustainable approach to higher ed websites with YaleSites
A higher ed website is a product, not a project. Learn about Yale’s sustainable approach to digital development and how your team can do the same.Learn more
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UX of Disney, part 3: Post-arrival and magic recognized
A week or so after we returned home, Walt Disney World sent a wonderful letter in the mail. In recent memory, I cannot think of a similar level of customer experience. Other hotels, resorts, theme parks, brands may send follow up emails and maybe in limited instances some type of physical “thank you” note. None do it like Disney.
UX of Disney, part 2: The parks
Theming is something Disney excels at like no other. Every park and themed area is meticulously thought through and planned at an impossibly high degree. I mean, they aren’t perfect but maybe as close to perfection as possible.
UX of Disney, part 1: Pre-arrival & arrival
As soon as we started booking our trip, Disney sent helpful expectation-setting emails. Their level of personalization is impressive and the personalized booklets that are physically mailed to you are a nice touch. You get the impression that you’re in for something special, unique, and just for you.
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