Our Mission and Values

Our Mission

Our mission is to empower content creators. We help organizations tell engaging stories, delight audiences, and deliver measurable results across all platforms. We build elegant, innovative solutions to complex problems and workflows.

We do this by focusing on people and long-term relationships. We surmount challenges not just with technical expertise, but with compassion, honest communication, and creativity. We grow our business by developing authentic relationships with our clients and the communities they serve.

Our Purpose

We want to build a company that we would want to work for—a company that respects and empowers its team, where people are happy, challenged by their work, and inspired to improve. A company where everyone has a say in its mission, values, purpose, and goals. A company that helps its clients succeed. A company where we make things and give back to our communities.

Our Values

The Way of the Web Chef

Humbly confident. We are confident in our abilities, yet willing to try something different. We are never afraid to say, “We don’t know. But we will find out.” We listen before talking. We take the blame and share the credit.

Genuine relationships. We build genuine relationships on trust, candor, and empathy. We are forthcoming and timely with information, good or bad. We share candid and compassionate feedback. We welcome challenging input. We consider people’s needs, contexts, and points of view at all times.

Make it happen. We take the initiative. We come up with great ideas and implement them. If something’s wrong, we speak up and offer solutions. We set goals and follow through. We own the outcome, good or bad.

Yes, and… We are happy to collaborate. We ask for ideas, build on people’s suggestions, and have fun with the process. We are positive in our intent, and we assume positive intent from others.

Always improve. We are curious and self-motivated to learn. We embrace change. We constantly refine and iterate. We celebrate success and learn from failures.

Give back. We are helpful and generous. We volunteer our time, energy, and expertise to help others and the greater good. We welcome opportunities to share our work and teach what we know.